Sony Electronics is a global innovator in imaging and audio technology, known for pushing the boundaries of what’s possible in consumer electronics. When they launched their breakthrough Translucent Mirror Technology, they needed an engaging, accessible training solution to help users understand—and embrace—the future of photography.
Industry: Consumer Electronics & Imaging Technology
Services Provided: Scriptwriting, Video Production, Custom Animation, On-Location Shoots, Course Design
The Challenge
Make a groundbreaking but complex new technology easy for consumers to understand.
Sony had just developed its innovative Translucent Mirror Technology—a feature that set its cameras apart but left consumers scratching their heads. How could they help users understand this breakthrough without overwhelming them? Sony knew they needed a world-class training experience to add value, build confidence, and strengthen brand loyalty.
Our Solution
Nicely stepped in to handle the full production—scriptwriting, casting, location scouting, multi-camera shoots, animations, and course design. We partnered with professional photographers to break the camera’s features into approachable, real-world scenarios, filming on-location to make concepts feel tangible. Custom animations clarified complex mechanics like the Translucent Mirror Technology, ensuring even beginner photographers could follow along.
The Results
The camera launch was a smashing success. Sony’s training video wasn’t just a “how-to”—it became a selling point. Sam’s Club secured exclusive rights to distribute the guide, leveraging it as added value. The segment explaining Translucent Mirror Technology quickly became the go-to reference for this new standard, paving the way for mirrorless cameras across the industry.
The Feedback
Sony praised our efficiency and ability to direct and deliver a high-end production under tight timelines. They were impressed by how we translated technical complexity into clear, engaging, and confidence-building training for their customers.
Impact Beyond Sony
The project led to multiple referrals and collaborations with other top-name electronics brands. The takeaway? Educating your customers builds loyalty and drives adoption—especially when it’s done with cinematic clarity.
Ready for results like these?
Whatever your eLearning content or platform needs, Nicely delivers custom solutions that get results.
Learn more about our custom product training video services or take the first step by filling out the form. Old fashioned phone calls work too! (435) 363-6336
